Drones, also known as unmanned aerial vehicles (UAVs), are one of the most popular and quickly growing segments of the camera market, providing new possibilities for professionals and enthusiasts alike. Along with the explosive growth of this market comes an ever-growing demand for high-performance, high-capacity removable microSD storage to meet its needs.
In many new technology markets, there are often smaller supporting technologies that all align at just the right moment to enable a previously unseen new market to develop.
When action sports cameras began to grow in popularity in 2004 with GoPro’s Hero, a number of key technologies combined to create an entirely new product category and market. Low-cost MPEG-4 and JPEG compression codecs, packed into a small form factor with a waterproof enclosure and a standardized mounting system, enabled a wave of new uses to develop and helped offset unit declines in the digital imaging market.
Supporting this new market was extremely small, high-density removable storage — a key underlying technology that largely goes unnoticed in today’s era of 256-GB USB flash drives and multi-terabyte solid-state drives. This low-cost, low-power storage solution appeared in the form of microSD memory cards and enabled HD video and multi-megapixel still images to be captured in an extremely compact package.
Drones have followed a path similar to GoPro. As with the action sports camera market, low-cost, high-density microSD memory cards have proven the obvious storage choice for capturing high-resolution video and still images, with capacities now available at 256 GB in an extremely small package.
Read the full SD Association article here.
Article by Wes Brewer, VP and GM of Lexar, a global brand of Micron Technology