Change for the Better: Introducing SD Express

A demand for memory cards with higher speeds; improved protocols and interfaces; high performance sequential; and random access spurred the creation of SD Express. Article by Yosi Pinto, SD Association expert It’s not uncommon for consumer and business behaviors to influence major changes in an industry. Consider the constant demand for more storage. Billions of…

Controllers: The Unsung Heroes in Achieving A2

Article by Rex Kuo, Senior Product and Project Engineer at Phison Electronics Corp, courtesy of the SD Association  All the buzz about A2’s stellar performance specifications would be for nothing without controllers guiding the promise into reality. The brain is arguably the most important organ in the human body, managing and directing the function of…

SD Memory Card Market to Exceed US$8.9 Billion in 2022

Rising demand for smartphones in developing regions is expected to create an opportunity for microSD memory card manufacturers. However, the presence of counterfeit SD memory cards in the market with inaccurate capacities is emerging as a key challenge in the global SD memory card market. A report by Persistence Market Research indicates that the global…

SSDs, USB Drives, SD Memory Cards: Know the Difference

Choosing the right storage option for the right application By: Keith Tsai Originally published here on the 1st November on the SD Association website. Gone are the days when consumers and businesses had to use unwieldy floppy disks, cassette tapes and CDs for music, videos and files. Portable storage options are more efficient these days, giving users the…

The Rise of 4K and 8K Content SD memory cards

Thought leadership article by Noriya Sakamoto SD memory cards are optimal for recording, storing and streaming ultra-high-definition content There’s been a lot of buzz lately in the consumer electronics market around one particular letter of the alphabet: K – as in 4K and 8K. 4K refers to a display device or content that has a…

The Card Versus The Cloud

Card or cloud? That is the question that consumers and businesses will be asking themselves more and more frequently when they think about storing and sharing video, photos and other files – whether to upload the files to the cloud or save them on a local storage device like a microSD™ memory card, SD™ card,…

Removable Storage Flies High in Aerial Imaging

Drones, also known as unmanned aerial vehicles (UAVs), are one of the most popular and quickly growing segments of the camera market, providing new possibilities for professionals and enthusiasts alike. Along with the explosive growth of this market comes an ever-growing demand for high-performance, high-capacity removable microSD storage to meet its needs. In many new…