About Us

About Us World leaders in flash memory integration and duplication.

Cardwave is an expert in flash memory storage products for specialist applications in the automotive, industrial, IoT, and many other sectors.

We are a full-service organisation, working closely with our customers and manufacturing partners to deliver the right product and service for your business. We operate from our well-equipped service centres in the UK and USA serving customers across Europe and North America, and we have established partners across the world that enable us to offer a global service to our customers.

Our Values

Our values underpin our company culture and they define how we manage and support our staff, but also our work with customers, partners, and suppliers; as well as how we contribute to our local community.


All successful businesses build trust with their customers and demonstrate integrity through their actions and the quality of their work. This has always been important to us, it has defined our reputation for excellence and it is how we work best.


Our definition of quality is the impact and value that our products and services have brought to our customers’ business. It’s about over-delivering on expectations and being customer-centric in everything we do.


We have a great team of people, committed to supporting each other and achieving the best possible outcome for our customers. We care about our environment and the impact of business on our local community, supporting local charities where possible.

Customer Excellence

We want all our customers to be happy and pleased they chose to work with Cardwave. We take pride in delivering an outstanding service to all customers, no matter how big or small their business is, and we put our customers at the heart of everything we do.


“Cardwave is successful because we take pride in what we do and we care deeply for the relationships we have with our suppliers, staff, and customers. We are an active supporter of our local community, we have a social and moral conscience and we insist on always operating in the right way and are true to our core values.”

Paul Norbury

Chief Executive, Cardwave Services Ltd

Our History


Cardwave was formed by Paul Norbury


We programmed and shipped more than 1 million SD cards for the first time.


We moved to larger premises where programming capacity for SD, microSD and USB exceeded 100,000 units per week


We launched a custom designed USB flash drive for a European automotive OEM


World’s first high volume programming on 32GB SDHC cards for German OEM


Managed high volume Win7 upgrade for the UK’s largest utilities company


We celebrated our 10th anniversary. Our Chief Executive became Vice President of the SD Association


We formed Cardwave Inc. and started trading in the US.

We had a bumper year at the Wiltshire Business Awards. Paul Norbury won Business Person of the Year. Cardwave came 2nd in Services to the Community, and 3rd in Medium Size Enterprise of the Year


Cardwave Inc. moved to larger premises in Plano, Texas.

We launched new branding and a new website.



Cardwave is accredited to ISO9001:2015, ISO14001:2015, and we operate to many of the processes recognised by TS16949.

The company is also certified to Cyber Essentials Plus and is an active member of many business and trade associations.

The company has been recognised on multiple occasions for its business acumen, performance, innovation and its support for the local community and local environment.

Cardwave was featured in the 2017 edition of The Parliamentary Review as a company of Best Practice.